So you've got a one-of-a-kind War Jeep to sell and you're ready to place a free classified ad on WarJeeps.com. But wait - you're not a professional photographer. How are your photos going to turn out? Will potential buyers get the right idea of your Jeep's condition?
Regardless of what you say about your Jeep, photos add a level of authenticity your words just can't. Let buyers see what your Jeep has to offer with these seven quick tips for photographing your Jeep.
1. Check your camera
2. Opposing corners
If a picture is worth a thousand words, then get your money's worth! Taking a photo straight on of the front, back or side of your Jeep shows that one side great, but could you show more than one side at a time?
|This CJ2A would look much better
if we could see all of the front end.
(Just turn camera horizontal).
The better your photos, the more likely your Jeep is to sell. When your audience is looking up at your Jeep from a low angle, it looks more powerful or commanding (and thus in better shape). Not only that, but they might get a better view of your beautifully restored undercarriage too.
You don't want your Jeep to look just like every other one listed for sale. At the very least, a low or high angle sets your Jeep apart from others. Try standing on a stool or (sturdy) chair to give your photos some perspective. Don't just take your photo standing next to your Jeep. Crouch down or grab a step stool to find a unique angle.
A buyer needs to know what may need work in the future. Even if your engine compartment or interior isn't the cleanest, it's better for a buyer to see it before they show up. Another good idea is a plain photo of the undercarriage.
6. Location, Location, Location
Although it may not seem fair, what's behind your Jeep helps sell it. There's a reason you don't see cars in magazine ads pictured in front of an ordinary home garage: a destination adds flavor to your photo. That is to say, it helps a buyer imagine themselves in your Jeep or what they can do with it. Often you'll see Jeeps on WarJeeps.com pictured in front of a western landscape or a mountain range. Let's face it, that makes it look a lot better.
|Who wouldn't want to drive this M422A1
Mighty Mite around that landscape?
7. The little things count
It wouldn't be the best idea to only photograph the things that may be wrong with your Jeep, but you also don't want to ignore them. If there's a particular dent or patch of rust, take a photo. Let the buyer see that it really isn't that bad.
This works the other way too. If there are subtleties that can help sell your Jeep be sure to show them off as well.
At the end of the day, there's dozens of techniques pro photographers use to represent their subject in the automotive industry. But regardless of where you are and what camera you are using, these seven secrets are fast and, mostly, free. So show WarJeeps.com viewers exactly what your Jeep has to offer.